15400000
21560000
TikTok
21560000
35,000,000
49,000,000
TikTok
17000000
17000000
17000000
I create content for brands like Patrick Ta Beauty, Anastasia Beverly Hills, and E.L.F. Beauty. My videos have over 70 million views on social media.
Get in touch!
Gel-Yeah Moisturizer
E.L.F. Beauty - Oct. 2023-Feb. 2024
I worked closely with the creatives at E.L.F. to edit, sound design, and color 90 videos promoting product launches.
View fullsize
![]()
House of Glow
Pop-Up Event
Patrick Ta Beauty - May 2025
Before the pop-up, I created content to build awareness of the event and to encourage the public to attend. The pop-up was a huge success - hundreds of fans camped overnight. The line of fans waiting to enter reached half a mile long.
My primary focus was working closely with Patrick Ta in bringing his ideas to life with same-day edits.
Fall Romance
Eyeshadow Palette
Anastasia Beverly Hills - September 2023
Armed with art materials and a cloud backdrop, I conceptualized, hand modeled, meticulously lit, and edited a series of social videos. The result? A vibrant visual narrative that not only captivates viewers but showcases the pigment and glitter.
44+ million views
Out of Office
Hamptons Edition
Patrick Ta Beauty - July 2025
Patrick Ta Beauty hosted influencer events in the Hamptons and Miami this summer. I was responsible for directing influencers to make content across all social channels.
Out of Office
Miami Edition
Patrick Ta Beauty - July 2025
editor
I’ve edited commercials for clients like E.L.F, Call of Duty, and Natalist.
content
director
I film and edit viral social videos for beauty brands.
Lash Sculpt Mascara
Anastasia Beverly Hills - July 2023
17+ million views
The social media team at Anastasia Beverly Hills asked me to create product videos and photos based on their mood board. The videos sparked controversy due to the nail choices and ASMR elements, ultimately leading to its viral success.
Cosmos Eyeshadow Palette
Anastasia Beverly Hills - June 2023
10+ million views
I played multiple roles in this campaign: from shooting and hand modeling to editing, all while making sure the glitter sparkled just right! I also captured what goes on behind-the-scenes. All the videos went viral.
