Armed with art materials and a cloud backdrop, I conceptualized, hand modeled, meticulously lit, and edited a series of social videos. The result? A vibrant visual narrative that not only captivates viewers but showcases the pigment and glitter.
I directed the models to showcase the product's on-the-go features in a captivating way. I filmed with an iPhone and VHS camera, planning my shots to result in scroll-stopping content.
The social media team at Anastasia Beverly Hills asked me to create product videos and photos based on their mood board. The videos sparked controversy due to the nail choices and ASMR elements, ultimately leading to its viral success.
I played multiple roles in this campaign: from shooting and hand modeling to editing, all while making sure the glitter sparkled just right! I also captured what goes on behind-the-scenes. All the videos went viral.